{"id":6571,"date":"2025-12-19T12:28:30","date_gmt":"2025-12-19T11:28:30","guid":{"rendered":"https:\/\/www.perfectplaceproject.com\/?p=6571"},"modified":"2026-02-05T15:16:05","modified_gmt":"2026-02-05T14:16:05","slug":"yuumae-chooses-the-marsh-for-an-immersive-activation","status":"publish","type":"post","link":"https:\/\/www.perfectplaceproject.com\/en\/yuumae-choisit-le-marais-pour-une-activation-immersive\/","title":{"rendered":"Yuumae chooses the Marais for an immersive activation"},"content":{"rendered":"<h3>A day dedicated to experience at 18 rue de Turenne<\/h3>\n<p><span style=\"font-family: arial, sans-serif;\">On December 6, the<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>Yuumae, founded by<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>Coralie Porrovecchio, has invested the<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>18 rue de Turenne, Paris 4\u1d49, on the occasion of a pop-up open to the public. For one day, the space welcomed visitors and passers-by curious to discover the brand's universe in a setting conducive to exchange.<\/span><\/p>\n<p><span style=\"font-family: arial, sans-serif;\">In the heart of the Marais district, this pop-up gave rise to an experience designed around well-being and encounters.<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>Cranial massages, detox drinks and personalized attention<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>punctuated the day, showing how a place can be transformed to fully serve a brand's identity and objectives.<\/span><\/p>\n<h3>A commitment-oriented approach to events<\/h3>\n<p>In choosing the pop-up format, Yuumae has opted for an approach that is essential for digital brands:<\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif;\">Create direct contact with your community,<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif;\">Offer a sensory and immersive experience,<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif;\">Generate a high-visibility, memorable moment.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, sans-serif;\">The presence of<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>Coralie Porrovecchio<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>throughout the event reinforced the embodied dimension of the experience and encouraged exchanges with visitors.<\/span><\/p>\n<h3>Adding value through events<\/h3>\n<p><span style=\"font-family: arial, sans-serif;\">For<span class=\"gmail-Apple-converted-space\">\u00a0<\/span>Perfect Place Project, this activation highlights the ability of a space to host a variety of projects and transform itself as it is used:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial, sans-serif;\">Fast, flexible occupancy,<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif;\">A brand with strong digital credentials to enhance the site,<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif;\">A dynamic, creative neighborhood,<\/span><\/li>\n<li><span style=\"font-family: arial, sans-serif;\">Increased attractiveness to future tenants or partners<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial, sans-serif;\">This operation demonstrates that a well-located, bright and flexible space can become a lever of visibility and additional profitability.<\/span><\/p>\n<h3>A strategic location in the heart of Paris<\/h3>\n<p>18 rue de Turenne confirms its potential for brand activations, product launches and press events. Its location, accessibility and modularity make it a sought-after space for high-impact ephemeral projects, in the heart of a district with a high creative and commercial density.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Une journ\u00e9e d\u00e9di\u00e9e \u00e0 l\u2019exp\u00e9rience au 18 rue de Turenne Le 6 d\u00e9cembre dernier, la marque\u00a0Yuumae, fond\u00e9e par\u00a0Coralie Porrovecchio, a investi le\u00a018 rue de Turenne, Paris 4\u1d49, \u00e0 l\u2019occasion d\u2019un pop-up ouvert au public. Pendant une journ\u00e9e, l\u2019espace a accueilli visiteurs et passants curieux de d\u00e9couvrir l\u2019univers de la marque dans un cadre propice \u00e0 &#8230;<\/p>","protected":false},"author":1,"featured_media":6572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-6571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yuumae choisit le Marais pour une activation immersive - Perfect Place Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perfectplaceproject.com\/en\/yuumae-chooses-the-marsh-for-an-immersive-activation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yuumae choisit le Marais pour une activation immersive - Perfect Place Project\" \/>\n<meta property=\"og:description\" content=\"Une journ\u00e9e d\u00e9di\u00e9e \u00e0 l\u2019exp\u00e9rience au 18 rue de Turenne Le 6 d\u00e9cembre dernier, la marque\u00a0Yuumae, fond\u00e9e par\u00a0Coralie Porrovecchio, a investi le\u00a018 rue de Turenne, Paris 4\u1d49, \u00e0 l\u2019occasion d\u2019un pop-up ouvert au public. Pendant une journ\u00e9e, l\u2019espace a accueilli visiteurs et passants curieux de d\u00e9couvrir l\u2019univers de la marque dans un cadre propice \u00e0 ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perfectplaceproject.com\/en\/yuumae-chooses-the-marsh-for-an-immersive-activation\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfect Place Project\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T11:28:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T14:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perfectplaceproject.com\/wp-content\/uploads\/2025\/12\/Photo-06-12-2025-13-18-49-rotated.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perfect Place\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Perfect Place\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.perfectplaceproject.com\/yuumae-choisit-le-marais-pour-une-activation-immersive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.perfectplaceproject.com\/yuumae-choisit-le-marais-pour-une-activation-immersive\/\"},\"author\":{\"name\":\"Perfect Place\",\"@id\":\"https:\/\/www.perfectplaceproject.com\/#\/schema\/person\/985dbda3a8096707d9f4c9fe3cac16c2\"},\"headline\":\"Yuumae choisit le Marais pour une activation immersive\",\"datePublished\":\"2025-12-19T11:28:30+00:00\",\"dateModified\":\"2026-02-05T14:16:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.perfectplaceproject.com\/yuumae-choisit-le-marais-pour-une-activation-immersive\/\"},\"wordCount\":366,\"image\":{\"@id\":\"https:\/\/www.perfectplaceproject.com\/yuumae-choisit-le-marais-pour-une-activation-immersive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.perfectplaceproject.com\/wp-content\/uploads\/2025\/12\/Photo-06-12-2025-13-18-49-rotated.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.perfectplaceproject.com\/yuumae-choisit-le-marais-pour-une-activation-immersive\/\",\"url\":\"https:\/\/www.perfectplaceproject.com\/yuumae-choisit-le-marais-pour-une-activation-immersive\/\",\"name\":\"Yuumae choisit le Marais pour une activation immersive - 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