{"id":6881,"date":"2026-02-10T16:59:44","date_gmt":"2026-02-10T15:59:44","guid":{"rendered":"https:\/\/www.perfectplaceproject.com\/?p=6881"},"modified":"2026-02-12T14:38:22","modified_gmt":"2026-02-12T13:38:22","slug":"when-a-space-transforms-a-look-back-at-the-nikeskims-pop-up-at-10-rue-de-turenne","status":"publish","type":"post","link":"https:\/\/www.perfectplaceproject.com\/en\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\/","title":{"rendered":"When a space transforms: a look back at the NikeSKIMS pop-up at 10 rue de Turenne"},"content":{"rendered":"<p data-start=\"413\" data-end=\"691\">In the heart of the Marais, a stone's throw from the Place des Vosges, certain places have this rare ability to completely reinvent themselves. In early February, our gallery in the <strong data-start=\"566\" data-end=\"587\">10 rue de Turenne<\/strong> gave a spectacular demonstration on the occasion of the very first <strong data-start=\"661\" data-end=\"690\">Nike SKIMS Parisian Pop-Up<\/strong>.<\/p>\n<p data-start=\"693\" data-end=\"1109\">Following Fashion Week Haute Couture, the fashion world crowded through the large carriage gate of this exclusive address in the 4th arrondissement. A major event, marked by the <strong data-start=\"897\" data-end=\"927\">Kim Kardashian's presence<\/strong>, to inaugurate this first Parisian pop-up for the collaboration between Nike and SKIMS, highlighting the venue's ability to host projects with very high international visibility.<\/p>\n<p data-start=\"1111\" data-end=\"1443\">Behind this discreet facade, usually bathed in natural light, the space of <strong data-start=\"1200\" data-end=\"1210\">525 sq m<\/strong> has been transformed to host an ambitious immersive project, conceived by <strong data-start=\"1288\" data-end=\"1304\">Harry Nuriev<\/strong> and produced by <strong data-start=\"1320\" data-end=\"1341\">the Mazarine agency<\/strong>. A strong example of what a place can become when it is conceived of as a true blank slate.<\/p>\n<h3 data-start=\"1445\" data-end=\"1477\">A gallery, a thousand possibilities<\/h3>\n<p data-start=\"1479\" data-end=\"1734\">Known for its clean aesthetic, generous volumes, and large glass roof, the gallery at 10 rue de Turenne offers an ideal setting for large-scale creative projects: pop-up stores, showrooms, exhibitions, fashion shows, or immersive experiences.<\/p>\n<p data-start=\"1736\" data-end=\"2184\">For NikeSKIMS, the space has been completely reimagined.<br data-start=\"1787\" data-end=\"1790\" \/>The original whiteness of the gallery has given way to a <strong data-start=\"1849\" data-end=\"1885\">Cozy and enveloping ambiance<\/strong>, dominated by chocolate tones. The skylight, usually a source of natural light, was deliberately covered to create a more intimate, almost cinematic atmosphere. In the center, a large, cacao-colored circular sofa structured the layout and invited exploration.<\/p>\n<p data-start=\"2186\" data-end=\"2404\">Boutique, branded juice bar, fitness class studio: each zone naturally found its place, demonstrating the <strong data-start=\"2300\" data-end=\"2329\">total modularity of the venue<\/strong> and its ability to accommodate multiple uses within the same project.<\/p>\n<h3 data-start=\"2406\" data-end=\"2453\">A strategic location in the heart of Paris<\/h3>\n<p data-start=\"2455\" data-end=\"2762\">Another major asset: its <strong data-start=\"2479\" data-end=\"2496\">double entry<\/strong>, one on Rue de Turenne, the other directly through the <strong data-start=\"2554\" data-end=\"2574\">Place des Vosges<\/strong>. A rare configuration, which allows for thinking about fluid visitor paths, differentiated scenographies, or even optimal flow management during high-traffic events.<\/p>\n<p data-start=\"2764\" data-end=\"2992\">As part of Fashion Week, this location offered exceptional visibility while maintaining an element of surprise: from the street, nothing suggests the experience that unfolds once you cross the threshold.<\/p>\n<h3 data-start=\"2994\" data-end=\"3044\">A place that serves brands... and agencies<\/h3>\n<p data-start=\"3046\" data-end=\"3275\">This project perfectly embodies the philosophy of <strong data-start=\"3095\" data-end=\"3120\">Perfect Place Project<\/strong> to propose spaces that can adapt to a brand\u2019s identity, a production\u2019s technical constraints, and an agency\u2019s creative ambition.<\/p>\n<p data-start=\"3277\" data-end=\"3670\">Collaboration with <strong data-start=\"3299\" data-end=\"3311\">Mazarine<\/strong>, who originated the design and production of this pop-up, illustrates the importance of the dialogue between location and agency. Together, we enabled NikeSKIMS to deploy a coherent, immersive, and memorable experience in the heart of Paris, in a setting capable of hosting both complex installations and international personalities.<\/p>\n<h3 data-start=\"3672\" data-end=\"3706\">Imagine your next projects<\/h3>\n<p data-start=\"3708\" data-end=\"4089\">The NikeSKIMS pop-up, inaugurated by Kim Kardashian, is just one of many examples of what our gallery of <strong data-start=\"3820\" data-end=\"3841\">10 rue de Turenne<\/strong> can accommodate. Thanks to its space, modularity, location, and chameleon-like nature, it is an ideal playground for brands looking for impact and agencies seeking venues capable of supporting strong concepts.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the heart of the Marais, just a stone's throw from the Place des Vosges, some places have this rare ability to completely reinvent themselves. In early February, our gallery at 10 rue de Turenne offered a spectacular demonstration of this during the very first Parisian NikeSKIMS pop-up. Following Haute Couture Fashion Week, the\u2026<\/p>","protected":false},"author":1,"featured_media":6887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-6881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand un espace se transforme : retour sur le pop-up NikeSKIMS au 10 rue de Turenne - Perfect Place Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perfectplaceproject.com\/en\/when-a-space-transforms-a-look-back-at-the-nikeskims-pop-up-at-10-rue-de-turenne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand un espace se transforme : retour sur le pop-up NikeSKIMS au 10 rue de Turenne - Perfect Place Project\" \/>\n<meta property=\"og:description\" content=\"Au c\u0153ur du Marais, \u00e0 deux pas de la Place des Vosges, certains lieux ont cette capacit\u00e9 rare \u00e0 se r\u00e9inventer totalement. D\u00e9but f\u00e9vrier, notre galerie du 10 rue de Turenne en a offert une d\u00e9monstration spectaculaire \u00e0 l\u2019occasion du tout premier pop-up parisien NikeSKIMS. \u00c0 la suite de la Fashion Week haute couture, le ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perfectplaceproject.com\/en\/when-a-space-transforms-a-look-back-at-the-nikeskims-pop-up-at-10-rue-de-turenne\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfect Place Project\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-10T15:59:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T13:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perfectplaceproject.com\/wp-content\/uploads\/2026\/02\/IMG_7242.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"775\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perfect Place\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Perfect Place\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\\\/\"},\"author\":{\"name\":\"Perfect Place\",\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/#\\\/schema\\\/person\\\/985dbda3a8096707d9f4c9fe3cac16c2\"},\"headline\":\"Quand un espace se transforme : retour sur le pop-up NikeSKIMS au 10 rue de Turenne\",\"datePublished\":\"2026-02-10T15:59:44+00:00\",\"dateModified\":\"2026-02-12T13:38:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\\\/\"},\"wordCount\":634,\"image\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/IMG_7242.jpeg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\\\/\",\"url\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\\\/\",\"name\":\"Quand un espace se transforme : retour sur le pop-up NikeSKIMS au 10 rue de Turenne - 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