{"id":7026,"date":"2026-02-16T18:34:21","date_gmt":"2026-02-16T17:34:21","guid":{"rendered":"https:\/\/www.perfectplaceproject.com\/?p=7026"},"modified":"2026-02-16T18:34:21","modified_gmt":"2026-02-16T17:34:21","slug":"swatch-transforme-le-18-rue-de-turenne-en-laboratoire-dart-contemporain","status":"publish","type":"post","link":"https:\/\/www.perfectplaceproject.com\/en\/swatch-transforme-le-18-rue-de-turenne-en-laboratoire-dart-contemporain\/","title":{"rendered":"Swatch transforme le 18 rue de Turenne en laboratoire d\u2019art contemporain"},"content":{"rendered":"

Du 28 janvier au 2 f\u00e9vrier, le 18 rue de Turenne, \u00e0 deux pas de la Place des Vosges, a accueilli le Swatch AI-DADA Lab Paris<\/b>.
\nPendant quatre jours, l\u2019espace s\u2019est transform\u00e9 en laboratoire cr\u00e9atif d\u00e9di\u00e9 \u00e0 l\u2019art contemporain et \u00e0 l\u2019innovation.<\/p>\n

Un pop-up artistique d\u2019envergure internationale<\/b><\/h3>\n

Plus de 100 \u0153uvres expos\u00e9es au c\u0153ur du Marais<\/b><\/p>\n

Pour cet \u00e9v\u00e9nement, Swatch a d\u00e9ploy\u00e9 une s\u00e9lection exceptionnelle de plus de cent \u0153uvres et montres issues de sa collection artistique, ainsi que des cr\u00e9ations du Swatch Art Peace Hotel et des collaborations men\u00e9es avec de grandes institutions culturelles internationales.<\/p>\n

Le public a ainsi pu cr\u00e9er sa montre personnalis\u00e9e gr\u00e2ce \u00e0 AI-DADA, dans une logique claire : d\u00e9mocratiser l\u2019art et le rendre accessible.<\/p>\n

Mission revendiqu\u00e9e, mission accomplie.<\/p>\n

Une galerie transform\u00e9e en laboratoire cr\u00e9atif<\/b><\/h3>\n

Couleur, circulation, modularit\u00e9<\/b><\/p>\n

\u00c0 l\u2019\u00e9tat initial, le 18 rue de Turenne est une galerie blanche de 220 m\u00b2, lumineuse et structur\u00e9e autour de volumes ouverts.<\/p>\n

Pour Swatch, l\u2019espace a pris une toute autre dimension :<\/p>\n

    \n
  • sc\u00e9nographie color\u00e9e<\/li>\n
  • accrochage dense<\/li>\n
  • zones de personnalisation<\/li>\n
  • parcours immersif<\/li>\n<\/ul>\n

    La modularit\u00e9 du lieu a permis d\u2019int\u00e9grer une exposition cons\u00e9quente, plus de cent pi\u00e8ces, tout en maintenant une circulation fluide. La grande vitrine sur rue a jou\u00e9 son r\u00f4le d\u2019aimant visuel, tandis que la lumi\u00e8re naturelle a dialogu\u00e9 avec les couleurs vives de la sc\u00e9nographie.<\/p>\n

    Ce type de configuration confirme la capacit\u00e9 de l\u2019espace \u00e0 accueillir des projets culturels ambitieux, qu\u2019il s\u2019agisse d\u2019un pop-up artistique, d\u2019un showroom exp\u00e9rientiel ou d\u2019un lancement international.<\/p>\n

    Le Marais, terrain d\u2019expression des marques culturelles<\/b><\/h3>\n

    Un emplacement strat\u00e9gique pour un pop-up \u00e0 Paris<\/b><\/p>\n

    Organiser un \u00e9v\u00e9nement \u00e9ph\u00e9m\u00e8re dans le Marais, c\u2019est choisir un quartier o\u00f9 se croisent mode, design et art contemporain. Le 18 rue de Turenne offre cet ancrage strat\u00e9gique, \u00e0 la fois central et identifiable.<\/p>\n

    Avec Swatch, l\u2019espace a d\u00e9montr\u00e9 qu\u2019il pouvait accueillir :<\/p>\n

      \n
    • une exposition d\u2019envergure<\/li>\n
    • un dispositif technologique interactif<\/li>\n
    • un flux continu de visiteurs<\/li>\n
    • une identit\u00e9 visuelle forte<\/li>\n<\/ul>\n

      Un lieu capable de supporter la cr\u00e9ativit\u00e9 sans la contraindre.<\/p>\n

      Un espace pens\u00e9 pour les projets culturels et \u00e9v\u00e9nementiels<\/b><\/h3>\n

      Le Swatch AI-DADA Lab Paris a illustr\u00e9 une chose essentielle : un espace \u00e9v\u00e9nementiel performant doit \u00eatre adaptable, visible et techniquement exploitable.<\/p>\n

      Pop-up store, exposition d\u2019art contemporain, lancement de collection, collaboration internationale : le 18 rue de Turenne s\u2019affirme comme un lieu modulable au c\u0153ur de Paris, pr\u00eat \u00e0 accueillir des formats exigeants et \u00e0 forte dimension cr\u00e9ative.<\/p>\n

      Quatre jours ont suffi pour transformer la galerie.
      \nPreuve qu\u2019un espace bien pens\u00e9 peut devenir un v\u00e9ritable laboratoire d\u2019id\u00e9es.<\/p>","protected":false},"excerpt":{"rendered":"

      Du 28 janvier au 2 f\u00e9vrier, le 18 rue de Turenne, \u00e0 deux pas de la Place des Vosges, a accueilli le Swatch AI-DADA Lab Paris. Pendant quatre jours, l\u2019espace s\u2019est transform\u00e9 en laboratoire cr\u00e9atif d\u00e9di\u00e9 \u00e0 l\u2019art contemporain et \u00e0 l\u2019innovation. Un pop-up artistique d\u2019envergure internationale Plus de 100 \u0153uvres expos\u00e9es au c\u0153ur du …<\/p>","protected":false},"author":1,"featured_media":7032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-7026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nSwatch transforme le 18 rue de Turenne en laboratoire d\u2019art contemporain - Perfect Place Project<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perfectplaceproject.com\/en\/swatch-transforme-le-18-rue-de-turenne-en-laboratoire-dart-contemporain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swatch transforme le 18 rue de Turenne en laboratoire d\u2019art contemporain - Perfect Place Project\" \/>\n<meta property=\"og:description\" content=\"Du 28 janvier au 2 f\u00e9vrier, le 18 rue de Turenne, \u00e0 deux pas de la Place des Vosges, a accueilli le Swatch AI-DADA Lab Paris. Pendant quatre jours, l\u2019espace s\u2019est transform\u00e9 en laboratoire cr\u00e9atif d\u00e9di\u00e9 \u00e0 l\u2019art contemporain et \u00e0 l\u2019innovation. 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