{"id":8114,"date":"2026-04-13T15:26:57","date_gmt":"2026-04-13T13:26:57","guid":{"rendered":"https:\/\/www.perfectplaceproject.com\/?p=8114"},"modified":"2026-04-13T15:47:49","modified_gmt":"2026-04-13T13:47:49","slug":"location-lieux-evenementiels-perfect-place-project","status":"publish","type":"post","link":"https:\/\/www.perfectplaceproject.com\/en\/location-lieux-evenementiels-perfect-place-project\/","title":{"rendered":"Perfect Place Project : r\u00e9inventer les lieux \u00e0 travers l\u2019\u00e9v\u00e9nementiel et l\u2019art"},"content":{"rendered":"<p>Face aux mutations rapides de l\u2019immobilier et des usages, une nouvelle mani\u00e8re de penser les espaces \u00e9merge. \u00c0 la crois\u00e9e de l\u2019\u00e9v\u00e9nementiel, de l\u2019art et de la technologie, <a href=\"https:\/\/www.perfectplaceproject.com\/en\/advanced-search\/\">Perfect Place Project<\/a> propose une r\u00e9ponse innovante pour valoriser les lieux autrement.<\/p>\n<h3><b>Une nouvelle fa\u00e7on de valoriser les actifs immobiliers<\/b><\/h3>\n<p>Face \u00e0 la vacance croissante des actifs et \u00e0 la mutation rapide des usages, les propri\u00e9taires fonciers sont confront\u00e9s \u00e0 un enjeu central : valoriser leurs lieux de mani\u00e8re flexible, s\u00e9curis\u00e9e et rentable, sans alt\u00e9rer leur strat\u00e9gie patrimoniale.<\/p>\n<p>C\u2019est dans ce contexte que s\u2019inscrit Perfect Place Project. La plateforme se positionne aujourd\u2019hui comme <b>le premier portail de locations immobili\u00e8res \u00e9ph\u00e9m\u00e8res int\u00e9grant une intelligence artificielle d\u2019assistance<\/b>, sur un segment en forte croissance, estim\u00e9e \u00e0 pr\u00e8s de 20 % par an.<\/p>\n<p>L\u2019ambition est claire : <b>transformer les lieux vacants en opportunit\u00e9s vivantes<\/b>, sans les inscrire dans des contraintes lourdes comme les baux commerciaux classiques.<\/p>\n<h3><b>Un \u00e9cosyst\u00e8me entre immobilier et cr\u00e9ation artistique<\/b><\/h3>\n<p>L\u2019activit\u00e9 repose sur deux entit\u00e9s compl\u00e9mentaires :<\/p>\n<ul>\n<li>Perfect Place Project, d\u00e9di\u00e9e \u00e0 la <a href=\"https:\/\/www.mysweetimmo.com\/2024\/06\/29\/immobilier-paris-ellia-art-gallery-une-solution-pour-les-proprietaires-et-les-artistes\/\">valorisation immobili\u00e8re<\/a> par l\u2019\u00e9v\u00e9nementiel<\/li>\n<li>Ellia Art Gallery, cofond\u00e9e par Laurence et <a href=\"https:\/\/www.bfmtv.com\/economie\/replay-emissions\/tech-and-co\/stephane-ellia-immoshoot-grace-a-une-simple-photo-immoshoot-donne-acces-a-l-exhaustivite-des-informations-contenues-dans-les-panneaux-immobiliers-25-10_VN-202110250492.html\">St\u00e9phane Ellia<\/a>, tourn\u00e9e vers la cr\u00e9ation et la diffusion artistique<\/li>\n<\/ul>\n<p>Ensemble, elles forment un \u00e9cosyst\u00e8me coh\u00e9rent, pens\u00e9 pour op\u00e9rer temporairement les actifs immobiliers tout en renfor\u00e7ant leur image, leur attractivit\u00e9 et leur d\u00e9sirabilit\u00e9.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>D\u2019un c\u00f4t\u00e9, la plateforme permet aux propri\u00e9taires de proposer leurs biens en location \u00e9ph\u00e9m\u00e8re via des formats \u00e9v\u00e9nementiels adapt\u00e9s aux <a href=\"https:\/\/www.perfectplaceproject.com\/en\/quand-un-espace-se-transforme-retour-sur-le-pop-up-nikeskims-au-10-rue-de-turenne\/\">marques<\/a>. De l\u2019autre, la galerie apporte une <b>dimension curatoriale<\/b>, utilisant l\u2019art comme levier de narration et de visibilit\u00e9.<\/p>\n<h3><b>L\u2019intelligence artificielle au service des lieux<\/b><\/h3>\n<p>Au c\u0153ur du dispositif, l\u2019intelligence artificielle joue un r\u00f4le cl\u00e9.<\/p>\n<p>Elle int\u00e8gre un assistant IA con\u00e7u pour faciliter la mise en avant des espaces, projeter des usages \u00e9v\u00e9nementiels pertinents, optimiser les formats et fluidifier les \u00e9changes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Cette technologie constitue un v\u00e9ritable avantage concurrentiel :<\/p>\n<ul>\n<li>elle am\u00e9liore l\u2019exp\u00e9rience des locataires<\/li>\n<li>elle aide \u00e0 <b>r\u00e9v\u00e9ler le potentiel des lieux<\/b><b><\/b><\/li>\n<li>elle participe directement \u00e0 leur attractivit\u00e9<\/li>\n<\/ul>\n<p>Loin d\u2019un simple outil technique, l\u2019IA devient ici <b>un outil de projection et d\u2019inspiration<\/b>.<\/p>\n<h3><b>Un march\u00e9 en pleine expansion<\/b><\/h3>\n<p>Le positionnement de Perfect Place Project s\u2019inscrit dans une dynamique particuli\u00e8rement porteuse.<\/p>\n<p>Le march\u00e9 mondial de l\u2019\u00e9v\u00e9nementiel exp\u00e9rientiel est aujourd\u2019hui estim\u00e9 entre 300 et 450 milliards de dollars, port\u00e9 par l\u2019augmentation continue des budgets allou\u00e9s par les marques.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Plus pr\u00e9cis\u00e9ment, le segment des :<\/p>\n<ul>\n<li>pop-up stores<\/li>\n<li>\u00e9v\u00e9nements premium<\/li>\n<li>activations temporaires<\/li>\n<\/ul>\n<p>repr\u00e9sente \u00e0 lui seul entre <b>45 et 70 milliards de dollars<\/b>.<\/p>\n<p>Autant d\u2019opportunit\u00e9s pour les propri\u00e9taires souhaitant <b>valoriser leurs actifs autrement<\/b>, tout en r\u00e9pondant aux nouvelles attentes des marques.<\/p>\n<h3><b>Un mod\u00e8le d\u00e9j\u00e0 \u00e9prouv\u00e9<\/b><\/h3>\n<p>Ce concept ne repose pas uniquement sur une vision.<\/p>\n<p>\u00ab\u00a0Il a \u00e9t\u00e9 \u00e9prouv\u00e9 pour notre propre compte dans des locaux appartenant au groupe The Retail Factory.\u00a0\u00bb, t\u00e9moigne Laurence Ellia, co-fondatrice et fondatrice de Ellia Art Gallery et Perfect Place Project. Cette phase pilote, men\u00e9e en conditions r\u00e9elles, a permis de valider la solidit\u00e9 \u00e9conomique, op\u00e9rationnelle et juridique du mod\u00e8le avant son d\u00e9ploiement \u00e0 plus grande \u00e9chelle.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Une exp\u00e9rimentation concr\u00e8te qui ancre le projet dans le r\u00e9el, et confirme la viabilit\u00e9 de cette nouvelle approche.<\/p>\n<h3><b>Vers une nouvelle lecture des lieux<\/b><\/h3>\n<p>Avec Perfect Place Project, les espaces ne sont plus seulement occup\u00e9s : ils sont <b>activ\u00e9s, racont\u00e9s, mis en sc\u00e8ne<\/b>.<\/p>\n<p>\u00c0 travers l\u2019\u00e9v\u00e9nementiel, l\u2019art et la technologie, une nouvelle vision de l\u2019immobilier se dessine : plus souple, plus cr\u00e9ative, et profond\u00e9ment ancr\u00e9e dans les usages contemporains.<\/p>","protected":false},"excerpt":{"rendered":"<p>Face aux mutations rapides de l\u2019immobilier et des usages, une nouvelle mani\u00e8re de penser les espaces \u00e9merge. \u00c0 la crois\u00e9e de l\u2019\u00e9v\u00e9nementiel, de l\u2019art et de la technologie, Perfect Place Project propose une r\u00e9ponse innovante pour valoriser les lieux autrement. Une nouvelle fa\u00e7on de valoriser les actifs immobiliers Face \u00e0 la vacance croissante des actifs &#8230;<\/p>","protected":false},"author":1,"featured_media":8125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Location de lieux \u00e9v\u00e9nementiels : une nouvelle approche<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Perfect Place Project r\u00e9invente la location de lieux \u00e9v\u00e9nementiels gr\u00e2ce \u00e0 l\u2019art, l\u2019\u00e9v\u00e9nementiel et l\u2019IA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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