{"id":8557,"date":"2026-06-05T13:08:34","date_gmt":"2026-06-05T11:08:34","guid":{"rendered":"https:\/\/www.perfectplaceproject.com\/?p=8557"},"modified":"2026-06-05T14:42:56","modified_gmt":"2026-06-05T12:42:56","slug":"skechers-du-cube-blanc-au-terrain-de-jeu-ephemere","status":"publish","type":"post","link":"https:\/\/www.perfectplaceproject.com\/en\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\/","title":{"rendered":"Skechers : Du cube blanc au terrain de jeu \u00e9ph\u00e9m\u00e8re\u00a0"},"content":{"rendered":"<p>Accueillir un \u00e9v\u00e9nement de marque dans une galerie d&rsquo;art parisienne est une d\u00e9marche courante, mais y faire cohabiter plusieurs univers sportifs demande une vraie agilit\u00e9 sc\u00e9nographique. Pour le lancement de sa nouvelle gamme performance, port\u00e9e notamment par le mod\u00e8le<i> Razor 2<\/i>, <a href=\"https:\/\/www.skechers.fr\/\">Skechers<\/a> has taken over the <a href=\"https:\/\/www.perfectplaceproject.com\/en\/properties\/the-vosges-gallery\/\">10 rue de Turenne<\/a>. L&rsquo;\u00e9v\u00e9nement a d\u00e9montr\u00e9 qu&rsquo;avec une configuration spatiale ma\u00eetris\u00e9e, un volume \u00e9pur\u00e9 peut s&rsquo;adapter pour devenir un terrain d&rsquo;activation dynamique et vivant.<\/p>\n<h3><b>Une synergie naturelle : faire cohabiter cinq disciplines sous un m\u00eame toit<\/b><\/h3>\n<p>Le principal enjeu de cette soir\u00e9e r\u00e9sidait dans la diversit\u00e9 des infrastructures \u00e0 int\u00e9grer : basket, football, running, pickleball et golf. L&rsquo;espace a \u00e9t\u00e9 organis\u00e9 de mani\u00e8re fluide pour accueillir des installations adapt\u00e9es \u00e0 chaque pratique, sans pour autant cloisonner le lieu :<\/p>\n<ul>\n<li aria-level=\"1\">Un tapis de course pour tester les foul\u00e9es en temps r\u00e9el<\/li>\n<li aria-level=\"1\">Un panier de basket et une cage de football pour des animations de pr\u00e9cision<\/li>\n<li aria-level=\"1\">Un mini-terrain de pickleball<\/li>\n<li aria-level=\"1\">Un green de golf adoss\u00e9 \u00e0 un simulateur vid\u00e9o reproduisant les conditions d&rsquo;un parcours<\/li>\n<li aria-level=\"1\">Une cage de football pour des animations de pr\u00e9cision<\/li>\n<\/ul>\n<p>Plut\u00f4t que de diviser la galerie de mani\u00e8re rigide, le travail de <a href=\"https:\/\/www.perfectplaceproject.com\/en\/lart-du-zoning-en-pop-up-store-comment-la-segmentation-de-lespace-scenographie-lexperience-de-marque\/\">zoning<\/a> a permis d&rsquo;allier ces diff\u00e9rentes disciplines de fa\u00e7on tr\u00e8s naturelle. En exploitant les perspectives du lieu, la sc\u00e9nographie a permis aux invit\u00e9s de passer d&rsquo;une activit\u00e9 \u00e0 l&rsquo;autre avec une parfaite fluidit\u00e9, les incitant \u00e0 explorer l&rsquo;ensemble de l&rsquo;espace.<\/p>\n<h3><b>Clart\u00e9 et volumes : un cadre adapt\u00e9 \u00e0 l&rsquo;effervescence<\/b><\/h3>\n<p>Au-del\u00e0 des installations sportives, l&rsquo;\u00e9v\u00e9nement int\u00e9grait une dimension festive avec de nombreux \u00e9crans diffusant l&rsquo;univers dynamique de la marque, un DJ set, un buffet, ainsi que l&rsquo;exposition des diff\u00e9rentes paires de la collection tout au long du parcours.<\/p>\n<p>La clart\u00e9 et la belle hauteur sous plafond du 10 rue de Turenne ont permis de supporter l&rsquo;ensemble de ces \u00e9l\u00e9ments sans jamais surcharger le regard. Baign\u00e9e de lumi\u00e8re naturelle, la galerie offre de larges volumes et une sensation d&rsquo;ouverture id\u00e9ale pour ce type de rassemblement. C\u2019est cette sensation de libert\u00e9 qui a permis \u00e0 l&rsquo;\u00e9nergie de la soir\u00e9e de s&rsquo;exprimer pleinement, offrant aux ambassadeurs et aux influenceurs un cadre \u00e0 la fois a\u00e9rien, rythm\u00e9 et convivial.<\/p>\n<h3><b>La flexibilit\u00e9, clef des concepts les plus audacieux<\/b><\/h3>\n<p>Pour les cr\u00e9ateurs d&rsquo;\u00e9v\u00e9nements, la modularit\u00e9 d&rsquo;un lieu est le point de d\u00e9part de la cr\u00e9ativit\u00e9. Un espace capable de s&rsquo;adapter ainsi offre aux marques une libert\u00e9 d&rsquo;expression totale pour donner vie \u00e0 leurs id\u00e9es.<\/p>\n<p>C&rsquo;est cette polyvalence que d\u00e9fend <a href=\"https:\/\/www.perfectplaceproject.com\/en\/\"><b>Perfect Place Project<\/b><\/a> : s\u00e9lectionner des adresses strat\u00e9giques dans Paris, dot\u00e9es de volumes capables d&rsquo;accueillir des installations d&rsquo;envergure tout en conservant l&rsquo;\u00e9l\u00e9gance n\u00e9cessaire pour valoriser un lancement de produit.<\/p>","protected":false},"excerpt":{"rendered":"<p>Accueillir un \u00e9v\u00e9nement de marque dans une galerie d&rsquo;art parisienne est une d\u00e9marche courante, mais y faire cohabiter plusieurs univers sportifs demande une vraie agilit\u00e9 sc\u00e9nographique. Pour le lancement de sa nouvelle gamme performance, port\u00e9e notamment par le mod\u00e8le Razor 2, Skechers a investi le 10 rue de Turenne. L&rsquo;\u00e9v\u00e9nement a d\u00e9montr\u00e9 qu&rsquo;avec une configuration &#8230;<\/p>","protected":false},"author":1,"featured_media":8562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skechers : Du cube blanc au terrain de jeu \u00e9ph\u00e9m\u00e8re\u00a0 - Perfect Place Project<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Skechers a transform\u00e9 notre lieu \u00e9v\u00e9nementiel Paris pour un lancement de produit immersif. Une inspiration sign\u00e9e Perfect Place Project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.perfectplaceproject.com\/en\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skechers : Du cube blanc au terrain de jeu \u00e9ph\u00e9m\u00e8re\u00a0 - Perfect Place Project\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Skechers a transform\u00e9 notre lieu \u00e9v\u00e9nementiel Paris pour un lancement de produit immersif. Une inspiration sign\u00e9e Perfect Place Project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.perfectplaceproject.com\/en\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\/\" \/>\n<meta property=\"og:site_name\" content=\"Perfect Place Project\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-05T11:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T12:42:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.perfectplaceproject.com\/wp-content\/uploads\/2026\/06\/333362.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"1078\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Perfect Place\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Perfect Place\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/\"},\"author\":{\"name\":\"Perfect Place\",\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/#\\\/schema\\\/person\\\/985dbda3a8096707d9f4c9fe3cac16c2\"},\"headline\":\"Skechers : Du cube blanc au terrain de jeu \u00e9ph\u00e9m\u00e8re\u00a0\",\"datePublished\":\"2026-06-05T11:08:34+00:00\",\"dateModified\":\"2026-06-05T12:42:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/\"},\"wordCount\":500,\"image\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/333362.jpeg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/\",\"url\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/\",\"name\":\"Skechers : Du cube blanc au terrain de jeu \u00e9ph\u00e9m\u00e8re\u00a0 - Perfect Place Project\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/skechers-du-cube-blanc-au-terrain-de-jeu-ephemere\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/333362.jpeg\",\"datePublished\":\"2026-06-05T11:08:34+00:00\",\"dateModified\":\"2026-06-05T12:42:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.perfectplaceproject.com\\\/#\\\/schema\\\/person\\\/985dbda3a8096707d9f4c9fe3cac16c2\"},\"description\":\"D\u00e9couvrez comment Skechers a transform\u00e9 notre lieu \u00e9v\u00e9nementiel Paris pour un lancement de produit immersif. 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