Alohas takes over the Marais for a pop-up showroom

From January 20th to 26th, 2026, the shoe and accessory brand Alohas took over one of the spaces located on Rue des Coutures Saint-Gervais, in the heart of the Marais, to set up its Parisian showroom. A strategic location and an event format perfectly illustrating the mission of Perfect Place Project: connecting brands with venues that enhance their image and objectives.

A space designed for creative and ambitious brands

With its 85 m² of bright space, its cellar, its storage room, a kitchen area, and restrooms, the shop on Rue des Coutures Saint-Gervais is naturally suited for showrooms, pop-ups, product launches, or exhibitions. For Alohas, this space has allowed for the creation of an experience that is both functional and immersive, in line with the brand's DNA.

Located in one of Paris's most sought-after neighborhoods, the space benefits from the Marais's unique energy: a balance between historical heritage, contemporary fashion, and cultural buzz. Galleries, concept stores, designer boutiques, and lively cafes attract a discerning local clientele as well as international visitors – an ideal setting to maximize brand event visibility.

Finding the “perfect place” at the right time

This project demonstrates tailored support, from site selection to operational implementation. The meeting between Alohas and this space was orchestrated thanks to Espace Événement, a partner agency, ensuring smooth and effective collaboration for the project's success.

Perfect Place Project collaborates closely with brands, agencies, and owners to develop coherent and high-performing projects. Whether for a brand looking for a venue for its next event or for an owner wishing to promote their space to qualified clients, each project aims to unlock the full potential of every location.