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Category Archives: Articles

Why showrooms remain indispensable in the digital age
Why do showrooms remain...
On the occasion of the last Fashion Week, several brands chose the Perfect Place Project spaces to present their new collections. Tatras set up shop on ... street.
July 28, 2026 , 0
Sports are moving off the fields: why brands are now investing in cultural venues
Sports are going beyond the playing fields:.
From June 25 to 27, 2026, ASICS and Little Tokyo Table Tennis took over our gallery at 10 Rue de Turenne, in Le Marais, for...
July 15, 2026 , 0
From Screen to Street: How Human Embodiment is Redefining the Pop-Up Store
From screen to street: How to...
For a long time, short-term shop rentals in Paris were the exclusive domain of established brands seeking visibility. But in June 2026, ...
July 2, 2026 , 0
Paula's Choice: When Cosmetics Embrace the World Cup
Paula's Choice : When the co...
Pairing a scientific skincare brand with the world of football might seem like a surprising counter-move. Yet, that's the bold gamble the brand dared to take...
June 26, 2026 , 0
Skechers: From the white cube to the ephemeral playground 
Skechers: From the white cube to the...
Hosting a branded event in a Parisian art gallery is a common practice, but making several sports worlds coexist there requires real agility...
June 5, 2026 , 0
The art of zoning in pop-up stores: how space segmentation stages the brand experience
The art of zoning in pop...
The success of a pop-up event doesn't depend solely on the concept or the products presented; the interior layout plays an equally crucial role. In early June...
June 4, 2026 , 0
In-house press conference: How urban proximity redefines the impact of brand events
Internal press conference...
At the end of May 2026, the innovative mobility manufacturer XPeng chose to invest our gallery at 10 rue de Turenne, in the heart of the Marais, to present...
June 2, 2026 , 0
Why has dressing up a facade become a strategic act for brands?
Why clad a facade...
On May 23rd and 24th, Kipling transformed 18 rue de Turenne, in the Marais, into a true brand statement. A fully pink facade, logo...
May 29, 2026 , 0
CurlyMood has opened its first pop-up store. Here's what it says about the retail of tomorrow.
CurlyMood has opened its first...
A few days ago, a haircare brand took over a space in Le Marais for three days. No permanent store. Just a...
May 11, 2026 , 0
Perfect Place Project: Reinventing places through events and art
Perfect Place Project: Rein...
Faced with rapid changes in real estate and usage, a new way of thinking about spaces is emerging. At the crossroads of events, art, and...
April 13, 2026 , 0