Yuumae chooses the Marais for an immersive activation
A day dedicated to experience at 18 rue de Turenne
On December 6, the Yuumae, founded by Coralie Porrovecchio, has invested the 18 rue de Turenne, Paris 4ᵉ, on the occasion of a pop-up open to the public. For one day, the space welcomed visitors and passers-by curious to discover the brand's universe in a setting conducive to exchange.
In the heart of the Marais district, this pop-up gave rise to an experience designed around well-being and encounters. Cranial massages, detox drinks and personalized attention punctuated the day, showing how a place can be transformed to fully serve a brand's identity and objectives.
A commitment-oriented approach to events
In choosing the pop-up format, Yuumae has opted for an approach that is essential for digital brands:
- Create direct contact with your community,
- Offer a sensory and immersive experience,
- Generate a high-visibility, memorable moment.
The presence of Coralie Porrovecchio throughout the event reinforced the embodied dimension of the experience and encouraged exchanges with visitors.
Adding value through events
For Perfect Place Project, this activation highlights the ability of a space to host a variety of projects and transform itself as it is used:
- Fast, flexible occupancy,
- A brand with strong digital credentials to enhance the site,
- A dynamic, creative neighborhood,
- Increased attractiveness to future tenants or partners
This operation demonstrates that a well-located, bright and flexible space can become a lever of visibility and additional profitability.
A strategic location in the heart of Paris
18 rue de Turenne confirms its potential for brand activations, product launches and press events. Its location, accessibility and modularity make it a sought-after space for high-impact ephemeral projects, in the heart of a district with a high creative and commercial density.